Data Got You Down? Simplifying Donor-Centered Fundraising Analysis for the Data Allergic
Tuesday, May 2, 2017 9:15 AM - 10:30 AM
Venue: Moscone West Center
Room: 3018

Retention Rates! ROI! Predictive Modeling! Data Science! As fundraisers we have more data available to us than ever before, but how do you make sense of all that information? Are "Data-Driven" and "Donor-Centered" mutually exclusive? This session will break through tyour fear and focus on simple ways to identify and measure key metrics, create systems to do it without having to spend all your time in data entry, and help improve your efficiency at what you do best - build relationships with donors!